Online ratings and reviews influence the buying decisions greatly. These can also help a customer to make appropriate purchases or adopt strategies that can deliver effective results.

However, finding the local restaurant review sites that carry genuine reviews can be tough as – 

• Several service providers and vendors deliver positive and negative reviews. This can turn tables in or against any business. Often such reviews are misleading and take a toll on the user experience
• It is not uncommon to find customers leaving negative reviews in order to get refund, free stuff, etc.
• Business owners and marketing businesses try to bring fake reviews to augment their profits. Often such misleading reviews can make it to the best restaurants review sites. Many resort to placing negative reviews of their competitors
• Many small businesses rely on their friends, family and loved ones to post extraordinary reviews on behalf of them.
• Many former employees vent their frustration on the brand using the aid of restaurant reviews sites online. This can be a retaliation for being fired or laid off.

How do you find the right restaurant reviews sites online?

When choosing the best review sites, it is important to assess and evaluate each and every site before putting your trust in their reviews.

Here are some of the tips that help you to determine the quality of the review site and ensure that you attain the best results –

• It is important to determine the authenticity of a review or review site. It is recommended to verify the information given by the site for the products already used by you
• It is recommended to keep an eye on the location, accounts registered on the site and ensure adequate outcomes
• Determine the quality of the reviews left by the guests. Avoid the sites that do not have specific login for their users
• The content of the review must be specific instead of vague. Avoid sites that deliver reviews like “It is a good site”, etc. 
• Look for user reviews on products and offerings of the selected brands
• Look for how brands respond to the negative feedback left by the users. 
• A good review site uses measures to control the reviews and their content. Choose a site that uses specific formats for its users to get a better result. Avoid sites that lack such functionality.
• If the past reviews on the site are minus examples then chances are that they are not a genuine user of the site or are unsure about their purchase.